Enemy Territory is a newsletter about how brands actually grow
I'm Anthony (aka Antho Brand). I've spent 10+ years in marketing, most of it inside large B2B organizations. Now, I'm taking my talents in the agency world, building Odd Matter with my wife, Laura.
Enemy Territory is my attempt to puzzle that is why people buy what they buy, and what organizations can do to influence that decision.
TL;DR: Contrarian marketing, grounded in how people actually buy.